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Sprinkles Cupcake ATM

Last week, NYC received its very first 24-hour cupcake ATM! (ATM = Automatic Treat Machine.) On Tuesday, March 25th, Sprinkles Bakery opened up its first Manhattan cupcake ATM location at 780 Lexington Avenue.  Having the world’s largest sweet tooth, as soon as I heard about the ATM, I had to try it.

Sprinkles Cupcake ATM

Sprinkles Cupcake ATM

I asked David John Madore and his daughter Eliza Holland Madore to help me in my cupcake ATM quest. We arrived at the cupcake ATM around 1 p.m. on a rainy blustery Saturday afternoon. The line of people was about ten deep. When we got to the front of the line, we faced a large computer screen listing 20 different flavors of cupcakes. The flavors included banana dark chocolate, Cuban coffee, peanut butter chocolate, gluten free red velvet, sugar free red velvet, vegan red velvet, and a “doggie cupcake” for canine friends.  Eliza chose red velvet, David chose triple cinnamon, and I chose dark chocolate.

Sprinkles Cupcake ATM menu

Sprinkles Cupcake ATM menu

To order from the ATM, you push the image of the cupcake you want, then proceed to checkout. Each cupcake costs $4.25, which is fifty cents more than the average Sprinkles cupcake. These cupcakes, however, come with a gift box that are sold for fifty cents at the brick and mortar Sprinkles store, so there no actual mark-up for the ATM dispensed cupcakes. After swiping your credit card to pay for the cupcakes, the computer screen switches to a “real-time behind the scenes video.” You can actually watch the mechanics of the ATM at work as they select your cupcake, put it on a conveyor belt, and then deliver it to the cupcake dispenser. When your cupcake arrives, a pink door opens and you grab your cupcakes.

Our Cupcakes Being Delivered!

Our Cupcakes Being Delivered!

 

Eliza Holland Madore grabs her red velvet cupcake from the cupcake ATM.

Eliza Holland Madore grabs her red velvet cupcake from the cupcake ATM.

 

Eliza Holland Madore with her bounty from the Sprinkles Cupcake ATM.

Eliza Holland Madore with her bounty from the Sprinkles Cupcake ATM.

You may think, what is so special about this cupcake ATM? Isn’t it just a fancy vending machine? On the surface, yes it is. It is also so much more.  New Yorkers are a people who love entertainment, whether it be on Broadway or in their dining experience. Let me tell you, a cupcake ATM is fun and inexpensive entertainment. For example, there is a sense of wonder about how your cupcake is delivered unharmed! In a normal vending machine, the products seemingly tumble to their deaths on their way to your hand.  Not so with the cupcake ATM where the cupcake is delivered with every centimeter of frosting perfectly in tact. In fact, when Candace and Charles Nelson, co-founders of Sprinkles cupcakes, first thought up the idea of this 24-hour cupcake ATM, the technology to deliver an untarnished cupcake did not exist. They had to create it!  They partnered up with a European firm, and several models later, voila! You have a cupcake ATM that can deliver over 100 cupcakes orders per hour.

So now the million dollar question, how are the cupcakes? Amazing. David, Eliza, and I did thorough taste tests on all three of our flavors. The first was red velvet. The actual cake of the red velvet had a very unique dough taste and texture which was exquisite. The frosting was well proportioned and a wonderful compliment to the cake. It was a solid red velvet experience. The triple cinnamon had a similar dough taste to the cake part which made Eliza think of carrot cake and birthday cake flavors. It had the same cream cheese frosting as the red velvet, with strong cinnamon overtones. The dark chocolate was special in that the chocolate taste was not diminished in any way by being put into a cake.  It was the dark chocolate frosting that was the star of the show. The frosting was rich, dark, and creamy, more like a dark chocolate ganache that might fill a truffle than traditional chocolate frosting. It was wonderful.

Red Velvet and Triple Cinnamon cupcakes from the Sprinkles Cupacke ATM.

Red Velvet and Triple Cinnamon cupcakes from the Sprinkles Cupacke ATM.

 

Eliza Holland Madore and David Madore are happy to eat their cupcakes from the Sprinkles Cupcake ATM on the go!

Eliza Holland Madore and David Madore are happy to eat their cupcakes from the Sprinkles Cupcake ATM on the go!

Cupcakes have been food trend A-listers in NYC since Magnolia Bakery was featured on “Sex and the City” in the year 2000. The cupcake ATM is a brilliant cutting edge idea that revives the cupcake craze in NYC which has been waning with the introduction of juice diet trends and other confections such as French macarons. The Nelsons are innovators, giving New Yorkers a unique shopping/dining experience – quirky and joyful enough to trend on social media sites like facebook and twitter. So get out to Lexington Avenue between 60th and 61st street and get yourself deliciousness delivered 24 hours day by NYC’s very first Automatic Treat Machine!

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